Taylor from Strasburg, Virginia, had always dreamed of blending her passion for beauty with her entrepreneurial spirit. It all started in 2018 when she had scheduled an esthetician appointment. The conversation she had with the salon owner ignited a spark within her, a desire to create a career that combined her love for wedding hair and makeup with the lucrative potential of expanded esthetician services. With that inspiration, she began to envision a business of her own.
Taylor began working towards obtaining her proper licenses to open her own esthetics business, a process that was lengthened due to COVID-19. When the time came to bring her vision to life, securing financial backing was crucial. A recommendation from another business owner led Taylor to People Incorporated’s Financial Services. Unlike traditional banks, which often seemed impersonal and rigid, People Incorporated took the time to understand Taylor’s unique business model and aspirations. Their supportive approach made the loan process feel manageable, allowing her to secure the funding she needed to launch her salon. “They were so easy to work with, so fast, so efficient, just 100% for you and for your business,” said Taylor. “There was never a doubt in my mind that they were going to do whatever they needed to do in order to make the process easy and quick.”
With financial support in hand, Taylor transformed an empty space into a vibrant, welcoming business—Artistry By Taylor. She was able to put her $10,000 loaned capital toward inventory, equipment, and completing renovations in her salon space. “It was definitely super helpful, because when you start a business, you have to start from nothing,” said Taylor. “Without People Incorporated, I couldn’t have done it.” Taylor curated a menu of services that included bridal and pageant hair and makeup, eyelash extensions, and facials. Each service was designed with one goal in mind: to ensure that every client who walks through her door feels beautiful and confident. Her clientele ranges from young children to older adults, all seeking quality skincare and beauty treatments tailored to their individual needs.
Artistry By Taylor is not just about providing services, it is about creating a community. Taylor actively sought collaboration with other local businesses, understanding that small businesses play a vital role in fostering community connections. Through events and partnerships, she established Artistry By Taylor as a valued member of the local community.
As she looks to the future, Taylor’s ambitions are growing. She envisions expanding her brand beyond Virginia, adding a team that could extend her reach. “The goal is always to just expand and to grow and to learn,” said Taylor.
Reflecting on her journey, Taylor has valuable advice for aspiring entrepreneurs: commit wholeheartedly to your passions, embrace collaboration, and recognize the strength that comes from a supportive community. With these principles guiding her, she had built not only a business but a legacy of beauty, confidence, and connection.
